Flavor Wine Retail

A wine retailer that makes it easy for everyone to discover and buy new wines that taste good to them.

  • Wine Merchandising in Retail is Broken

  • Most wine consumers find wine buying to be confusing and often frustrating. What they want most of all is to identify and buy the wines that will taste good to them

  • But how wines are organized in a shop, and information such as labels and tasting notes, are meaningful to just the experts and enthusiasts

  • Flavor Wine Retail is a San Francisco wine shop with a lounge and online storefront organized to make it easy for everyone to identify and buy new wines that will taste good them

  • We will use the San Francisco location as a blueprint to expand to 7 other high wine volume cities within 10 years