Model
Strategically buy and sell higher margin products
The Lounge, Shop and Web Storefront operate together as a sales pipeline. The Lounge attracts/prospects new customers city-wide, the Shop proves concept and converts to loyal, trusting buyers, and the Web Storefront drives regular sales and enables targeted marketing opportunities.
We sell higher margin products from smaller wineries, including winery overstock and distributor castoffs, because we know in advance that we have the customer base with the flavor profile to sell them.
By servicing 5000 local, regularly-buying customers we build a $5M business with 11% – 19% operating margins.
