Model
Built for customer acquisition through retention
Operated to leverage flavor information
The Lounge is a marketing prospecting tool, the shop and tastings prove concept, the online shopping and personalized offers drive volume, and the overall positive buying experience retain loyal customers
Flavor information becomes our unfair advantage
We sell higher margin products from smaller wineries, including winery overstock and distributor castoffs, because we know in advance that we have the customer base with the flavor profile to sell them.
We target our marketing by offering personalized clubs, special offers, and other volume purchase opportunities

