• Model

    Built for customer acquisition through retention
    Operated to leverage flavor information

  • The business is built for the customer acquisition, sales, and retention pipeline

  • The Lounge is a marketing prospecting tool, the shop and tastings prove concept, the online shopping and personalized offers drive volume, and the overall positive buying experience retain loyal customers

  • Flavor information becomes our unfair advantage

  • We sell higher margin products from smaller wineries, including winery overstock and distributor castoffs, because we know in advance that we have the customer base with the flavor profile to sell them.

  • We target our marketing by offering personalized clubs, special offers, and other volume purchase opportunities