• Opportunity

    Meeting the buying needs of the vast majority of wine drinkers

  • Fewer than 15% of wine drinkers are Experts or Enthusiasts, people who know how to identify wines they will enjoy. Everyone else needs help.

  • In San Francisco city alone these “non-Enthusiast” consumers buy over $80M of wine every year, mostly the brands they know they will like from large retailers.

  • Millennials are driving wine growth (Wine Market Council) and have accelerated a new trend to try lesser know wineries, varietals and regions. Think Malbec, Carmeniere, Rioja, Torrontes, Pinot Blanc.

  • It’s time for a better way to merchandise and market wine, to make it easy for these wine drinkers to identify and buy the wines they will most enjoy.