A new wine buying experience

Imagine a shop where wines are grouped together by flavor, instead of by country or varietal.

These “Flavor Categories” are created using our wine flavor profiling process. Because they are based on primary flavor attributes, if you like a wine a wine in the category you will like the others too

Each category is headlined by a well-known supermarket brand so people can quickly identify the categories with wines they will most enjoy

Each category also has a range of prices and features, like regions and varietals, to choose from

There’s a category for every flavor preference, so there’s a wine for every taste, occasion, and budget!