• Solution

    Easily identify and buy the wines you will like

  • A new wine buying experience

  • Imagine a shop where wines are grouped together by flavor, instead of by country or varietal.

  • These “Flavor Categories” are created using our wine flavor profiling process. Because they are based on primary flavor attributes, if you like a wine a wine in the category you will like the others too

  • Each category is headlined by a well-known supermarket brand so people can quickly identify the categories with wines they will most enjoy

  • Each category also has a range of prices and features, like regions and varietals, to choose from

  • There’s a category for every flavor preference, so there’s a wine for every taste, occasion, and budget!